TagDan Ariely

Being Married: The Value of Closing Off Options

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Another upside to being married: It’s the rational thing to do. In MIT Professor Dan Ariely’s new book, Predictably Irrational, he shows how irrationally we’ll behave to keep our options open, whether it’s TV surfing, paying extra for features we don’t even know if we have any use for, or pursuing interesting opportunities that distract us from our goals. Professor...

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